SERP feature tracking

Have (almost) every SERP feature under the sun

When new SERP features pop into existence, we’re right there to parse them for you — with 75+ up our sleeve so far. Find the ones you care about most and customize your SERP feature dashboard to showcase only them.

Stay on top of AI-powered search

With AI Overview tracking in STAT, you can assess their impact and take full advantage of AI on your SERPs. Know how often and for which keywords AI Overviews appear, how much space they dominate, and examine the source material and Page Authority of cited content.

Learn more

Understand your shifting landscapes

Learn all about the features that appear for your sites, segments, and individual keywords. See the split between features and traditional results, and track gains and losses in share of voice over time to see whether features are extending their reach or losing their leverage.

Features now take up 65% of a SERP's visibility.

We put 650,000 SERPs under the microscope to learn what SERP features are up to in 2024.

Read the research >

Uncover blind spots & big opportunities

Sometimes the most common features aren’t always the most prominent and a small group of keywords can drive a huge amount of SERP feature visibility. Flip between share of voice and keyword counts to get both halves of the whole story.

Pull out the particulars

Put three deep-dive SERP feature reports to good use. Unpack everything in the local pack — ranking URLs, star ratings, ad listings, and more — to keep eyes on your competitors and identify areas of opportunity. Hit the keyword research jackpot with Google-approved search terms courtesy of the People Also Ask and Related Searches reports.

Find the right type of content to leverage

Don’t show up to a SERP full of videos with a blog post. Quickly identify the content formats worth pursuing and the exact keywords you’ll need to target — and create a SERP feature strategy that actually works.

Measure SERP feature impact — good & bad

Deployed that SERP feature strategy? Chart your ownership and share of voice gains as you go. See a sudden drop in rank or organic share of voice? Find which features may be pushing you further down the SERP.